Shippers in Vietnam increasingly expect 3PLs to deliver on-time, provide visibility, and leverage technology. This article examines new demands, gaps and recommendations.
Intro
Vietnam’s logistics market is evolving: the relationship between shippers and third-party logistics (3PL) providers is shifting from transactional contracts to strategic partnerships. Shippers now set higher standards for efficiency, transparency, and technological capability.
Trends in Shipper–3PL Collaboration
- Shippers seek long-term strategic partnerships rather than one-off contracts.
- 3PLs are expected to offer value-added solutions: end-to-end visibility, demand forecasting, data analytics, and continuous improvement.
New Expectations from Shippers
- On-time delivery: clear SLA commitments and high reliability.
- Supply chain visibility: real-time tracking of shipments and statuses.
- Transparency in costs & operations: clear reporting and auditability.
- Technology adoption: use of data for forecasting, route optimization and automation.
Gaps & Challenges
- Diverging investment priorities: shippers emphasize ESG and resilience; many 3PLs focus on service optimization and margins.
- Scale and resources: numerous 3PLs lack scale and have limited investment in digital platforms.
- Workforce development: collaborative training remains limited despite growing need.
Recommendations for Both Sides
- For shippers: choose partners by tech capability and visibility, not just price.
- For 3PLs: invest in visibility platforms, forecasting tools, and flexible service models (3PL/4PL).
- Collaborate: set joint KPIs, share data, invest in workforce training, and pilot tech solutions together.
Conclusion
The shipper–3PL relationship is transitioning to strategic partnership. Closing gaps in technology, transparency and value delivery will be key to building resilient and competitive supply chains.
Source: vnexpress
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